Posts Tagged ‘writing advice’

12 Book Event Marketing Tips from Novelist Elinor Florence

 

Elinor Florence speaks with a reader at Peachland Gallery, Peachland, B.C.

Elinor Florence speaks with a reader at Peachland Gallery, Peachland, B.C.

Canadian journalist ELINOR FLORENCE, who lives in the Canadian mountain resort town of Invermere, British Columbia, has written for daily newspapers and magazines including Reader’s Digest. Her first historical novel, Bird’s Eye View, was published by Dundurn Press of Toronto (October 2014).

Back in April 2015, Elinor wrote a blog post HERE explaining what she learned in the first six months after her book was released, about the business of selling books. The following year, in June 2016, Bird’s Eye View achieved Canadian fiction bestseller status in both the Toronto Star and the Globe and Mail newspapers. Her second novel, Wildwood, will be released in February 2018.

Elinor attributes much of her success to book events. She has visited dozens and dozens of book clubs, public libraries, bookstores, and other venues to make that all-important face-to-face connection with readers. Now she’s back with twelve more tips picked up while on tour.

Elinor wearing a vintage wartime outfit at a book signing in West Vancouver, with Air Force veteran Ruth Nesbitt.

Elinor wearing a vintage wartime outfit at a book signing in West Vancouver, with Air Force veteran Ruth Nesbitt.

1. FOLLOW THE FOOT TRAFFIC.

I love independent bookstores and will continue to support them, but it is Chapters where I’ve made the most sales. I’ve noticed a ratio of about 20 people walking past my book table per book sale, so in order to sell 30 books, I need at least 600 potential customers. I’ve also done well at Christmas craft fairs and farmers’ markets, where there are crowds looking for gifts or one-of-a-kind items, such as a personalized book.

2. IDENTIFY YOURSELF AS THE AUTHOR.

This may seem obvious, but I can’t tell you how many times after chatting with people for a few minutes, they’ll say in surprise: “Are you the author?” Now I also have a sandwich chalkboard that says Author Signing Today, plus a nametag that reads Elinor Florence, Author. It’s heartwarming to see how many people will buy your book just because they like the idea of supporting a real live Canadian author.

3. PURCHASE A SQUARE.

If you’re selling your own books, it’s important to be able to accept credit cards. I lost many sales in the first couple of years, before I finally got smart and purchased a Square. Don’t worry — this little gadget that plugs into your Smartphone is simple to use, and many customers are already familiar with it. Please note that a Square will only accept credit cards, not debit cards. I also take personal cheques, and have never had one bounce yet.

4. ASK PEOPLE FOR THEIR EMAIL ADDRESSES.

When doing book signings, I urge people to visit my website and sign up for my blog. But few people will actually go to the trouble, so I’ve become more proactive. I have a signup sheet on my table and ask everyone who comes by if they would like ME to sign them up for my blog. About one-third of people who stop to chat give me their names and email addresses, and I subscribe them to my blog later. I don’t ask for any other personal information.

5. ASK BUYERS TO EMAIL AND TELL YOU IF THEY LIKED THE BOOK.

Whenever anyone buys a book, I make sure to point out my email address on the bookmark and ask the reader to contact me. People are flattered to have their opinion sought, and they often do email me (especially if they enjoyed the book!). I’m thrilled to hear from readers, I always answer immediately, and some of those people have become friends and supporters.

6. ASK PEOPLE TO POST REVIEWS.

I ask every acquaintance, book club participant, and audience member to post a review on Amazon or Goodreads, but very few follow through. Some people don’t have an Amazon account; others don’t want an online presence; for others, it’s a tedious chore that reminds them of writing book reviews in school. When making my request, I always tell them that one sentence, or even a star rating, is welcome. If I have their email addresses, I send a simple list of instructions for those who don’t know how.

7. REMEMBER, RETURNS ARE SUBTRACTED FROM SALES.

If you have a traditional publisher, it’s fairly typical that your returns are subtracted from sales. I wasn’t clear how this worked until I received my first royalty statement. If a bookstore orders 40 books for a book signing, and you sell 20 of them, the other 20 are returned to the publisher and subtracted from gross sales. Your royalties: zero. Even though you sold 20 books! So when bookstores ask how many books to order, be conservative.

8. EAT BEFOREHAND.

If you’re doing a book event lasting four or five hours, make sure you have lunch beforehand. You may think you’ll have time to eat, but chances are you either can’t leave your table unattended, or you just won’t want to miss out on any potential sales. Also, your energy level will flag without sustenance — talking to people for five hours is hard work! Keep a water bottle on hand. (My coffee often gets cold long before I finish it.)

9. ENLIST A HELPER.

I’ve done events with and without someone to help, and I can assure you that it’s far easier when my long-suffering husband comes along to carry the books, mind the table when I’m taking a bathroom break, count the cash, and even help me sell the book by chatting to people waiting in line. I’ve schlepped boxes of books across slushy parking lots more times than I like to count. Also, while you are finishing up with the last chatty customer, your helper can be packing up and loading the car. If you don’t have a helper, start lifting weights — books are heavy!

10. CREATE A POWERPOINT PRESENTATION.

When I was first published and started visiting book clubs and service clubs to chat about my research, I soon realized how much easier it would be to show photographs of the people and places who inspired my novel. Fortunately I had a lot of interesting old photos from my Wartime Wednesdays blog, so with the help of a friend who showed me how to create a PowerPoint slide show (I promise it is simple: just drag and drop the photos into a template), I created a visual backdrop for my talk. I bring my laptop with me, along with a cable that will connect into anybody’s projector or smart TV. People love looking at photos, and visuals make the occasion  more memorable.

Elinor with Lancaster bomber in Nanton, Alberta.

Elinor with Lancaster bomber in Nanton, Alberta.

11. PIGGYBACK ON OTHER EVENTS.

When I heard that the Bomber Command Museum in Nanton, Alberta, was hosting a special event to highlight their Lancaster bomber, I asked if I could do a book presentation. They were happy to have me, and at the event I had access to hundreds of people who love vintage aircraft — a perfect fit for Bird’s Eye View. I’ll be seeking those kinds of special annual events at pioneer museums when promoting my forthcoming novel, Wildwood.

12. DRESS IN KEEPING WITH YOUR BOOK’S THEME.

Obviously this won’t work for every book, but I always wear my wartime vintage outfit when signing copies of Bird’s Eye View. People LOVE my seamed stockings, and it’s a great conversation starter ( in case you’re wondering, I found them at Nordstrom’s). My second novel has a pioneer theme, so right now I’m planning my next outfit. It may include a sunbonnet!

 

Wildwood, a contemporary novel with a historical background, will be published by Dundurn Press in February 2018. It’s now available for pre-order from Amazon HERE.

Broke and desperate, Molly Bannister accepts the ironclad condition laid down in her great-aunt’s will: to receive her inheritance, Molly must spend one year in an abandoned off-the-grid farmhouse buried in the remote backwoods of northern Alberta. If she does, Molly can sell the farm and fund her four-year-old daughter’s badly needed medical treatments.

With grim determination, Molly teaches herself basic pioneer skills. But her greatest perils are presented by the brutal wilderness itself, from blizzards to grizzly bears. Only the journal written in 1924 by her courageous great-aunt, the land’s original homesteader, inspires Molly to persevere against all the odds.

To read more about Elinor and her books, visit: www.elinorflorence.com

Wednesday, July 26th, 2017

Literary Nude, an essay by Carin Makuz

 

“Der Bücherwurm” (The Bookworm), by Hermann Fenner-Behmer

 

Sometime in my early twenties I wandered into a gallery of contemporary abstract art in Edmonton. It’s possible I was just getting out of the cold for a minute. Art hadn’t yet entered my life in a big way, and I’d certainly had no exposure to abstract work. Seeing it fill a room, I was struck by the colours and shapes, intrigued, but I didn’t understand how it could be art … what was artistic about blobbing paint onto a canvas? So with all the smugness of the ignorant, I asked the gallery owner that very question, in pretty much those exact words. I can still remember how earnestly she answered — as if it were very, very important that I understand this.

She began by insisting that any artist worth their pigment would approach the work from a different place than blobbing. That might be how it appeared to anyone watching, and freedom was sometimes the motivation in this work, she said, but the painter would also possess an understanding of the fundamentals, the basics of structure, balance, and light, and they would most likely have studied the classic and most difficult subject: the nude. All this, she said, regardless of their own unique and personal style. That would come later.

I don’t remember many exchanges from my twenties, but I had the feeling that what she was telling me went beyond painting, and I’ve thought about it countless times and in different ways over the years since.

It was the idea of the nude that got to me. Who would ever make the connection between the human body and all those red and orange squares, that splash of green on a canvas? I began to wonder if every discipline had its form of nude. Is it scales to a musician, a basic white sauce to a chef? What is it for a sculptor, a dancer, a glass blower?

A few years later I took my first writing workshop. The instructor talked about the importance of reading. Not a problem, I thought. I like to read. Next! But there was no next. Reading was his sole focus for the entire workshop. How to read. I was stunned. What a waste of time. I already knew how to read. I was there to learn how to write.

He talked about the scope of literature, that everything from Shakespeare to Alice Munro was fodder for study, and that study was less about appreciating collective words on a page than about analyzing the choice of those words, the form of those sentences and paragraphs. He explained how it was these components, not clever-clever ideas, that made the whole thing live and breathe and move, and that the approach to writing had to be from the inside out, which meant an understanding of structure, not merely story.

Once again the nude came to mind.

Reading, of course, was the literary nude. But not just reading. Close reading.

In exactly the same way that it’s not enough to paint or sculpt the human form by merely looking at it, or even admiring it, we can’t learn to write by merely reading. The popular advice to students of writing to Read read read! And then read some more! is excellent, of course, but loving books isn’t all there is to studying craft. Craft is knowing what’s beyond the shape of what we’re reading, looking  past the outer “skin,” the words, and finding the structure that exists in every story — the style, wordplay and rhythm; the cycles of romantic, tragic, ironic, and comedic modes. Where is the tension, and how do scenes shift? How did we get from here to there? It’s finding the bones and the musculature that gives a story the ability to stand on its own before it’s dressed with the details of action, character, and dialogue.

Francine Prose, in her book How to Read Like a Writer, says we’re born with the instinct:

“We all begin as close readers. Even before we learn to read, the process of being read aloud to, and of listening, is one in which we are taking in one word after another, one phrase at a time, in which we are paying attention to whatever each word or phrase is transmitting. Word by word is how we learn to hear and then read, which seems only fitting because it is how the books we are reading were written in the first place.”

And then we grow up. And we get busy. And no one reads to us anymore. And we don’t listen all that well anyway. But so what? I don’t actually think there’s anything wrong with getting through a stack of books a little too quickly, because, well, just LOOK at that stack … or reading simply because we enjoy it … as long as we make time for The Other — the slow, deliberate read. (I’ve discovered that dissecting one short story by Alice Munro is easily worth a month of “pleasure reading.”)

We have the idea we know what an ankle bone looks like, but unless we truly focus on it — and probably for longer than we ever thought necessary — unless we take the time to notice how it’s connected to the leg bone, we run the risk of being a blobber.

Which, I’ve come to realize, is an entirely different thing than blobbing with intention.

♦     ♦     ♦

 

Carin profile shotWhen not writing, CARIN MAKUZ can be found wandering the shores of Lake Ontario muttering about darlings that won’t take a hint. She is a workshop facilitator for abused women and youth at risk. Her work has been published widely in journals in Canada, the U.K., and the U.S. and broadcast on CBC and BBC radio. She is the creator of The Litter I See Project, and combines text with photography, reviews books, chats with writers, and generally thinks out loud on her blog Matilda Magtree.

Wednesday, March 1st, 2017

Suitcase of Memories: How a treasure trove of family photos led to a published novel

 

Guest Post by Susan Johnson Cameron

At a family reunion a few years ago, one of my cousins entrusted me with this suitcase, packed with old photos, postcards, and mementos, some preserved since the last century. This collection of keepsakes sprouted the seed of an idea for a story and nurtured a creative writing process that led eventually to the publication of my historical fiction novel, Home Fires.

Inside this suitcase I found a photo of a platoon of men in First World War Canadian Army uniforms. On the back my grandfather had written “No. 5 Platoon, 159th Batt. Haileybury.”

There is a pack of postcards from 1917 showing the devastation from the bombing in Arras, France. My grandfather was there with the Canadian Army, fighting in both France and Belgium. We were blessed that he returned home whole in body, unlike so many others.

As well, in this assortment of family treasures there is a picture of a handsome man dressed in a Cameron Highlander kilt and tunic. He was my grandmother’s younger brother, George. I know that, tragically, he was killed in battle at Passchendaele.

I discovered a photo of another great-uncle, Alfred. In it he is wearing a smart suit, one hand tucked behind his back. My father told me years ago that his uncle had a prosthetic hand. The family story is that after a serious work accident, Alfred received a monetary settlement for his injury. That money helped my grandparents relocate from England to Canada, where they pioneered in “New Ontario.”

Tucked in with the First World War photos and postcards is a more recent colour picture of a summer-dry ditch, filled with white wildflowers and lush green grass. On the back my uncle recorded, “where we spent hiding from the great fire of 1916 with only a tablecloth to protect us.”

All this I wove into my story. Home Fires was published by Iguana Press in November 2015.

Wednesday, January 25th, 2017

The Mirror That Is Memoir — a guest post by Dace Mara Zacs-Koury

Woman Looking at Reflection

 

My father’s death and burial in 1994 in Latvia, and my subsequent discovery of a dark family secret dating back to the Second World War compelled me to write. I knew little of his or Latvia’s past, and so I set about talking to relatives, revisiting overseas, learning Latvian, and digging into historical research, finally turning up Father’s war records. Little did I know when I began that I was embarking on a twenty-year writing journey.

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Wednesday, January 18th, 2017

On Creating a Goal, and Other Tips for Travel Writers

 

Hiking in the Cotswolds (Photo ©2016 Allyson Latta)

Hiking in the Cotswolds (Photo ©2016 Allyson Latta)

 

In “10 Tips for Writing Travel Articles,” Dan Linstead, travel editor of Wanderlust travel magazine, offers some of the best advice I’ve seen. Many of my creative writing students want to write travel memoirs but have trouble finding the “story” in their trip, or identifying and pursuing a goal that the reader will want to see them achieve. Here’s Linstead on creating a goal:

“Some trips have a physical objective (reaching the top of Kilimanjaro, crossing Costa Rica, seeing a tiger) that gives your article direction and purpose. The reader (hopefully) sticks with you because they want to know if you’ll achieve your goal.

“But many trips don’t have an obvious goal; they are more about discovering a place, unpicking its history or meeting its people. In this case, create a personal goal to give your reader a sense of where you’re taking them. Sentences like ‘I wanted to discover…’ or ‘I was keen to understand…’ give readers an idea of what’s to come, instead of you simply plunging them into the unknown.”

 

 

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Wednesday, January 11th, 2017

Quotables: “At some point in my life I decided that I was going to write like hell”: 15 writing tips from Nick Ripatrazone (The Millions)

 

I once took a novel writing course that my professor said would stretch us to our limits. It did. I hated the draft of my novel: all that seemed to happen is that my characters would go on walks through the woods to a pond, fish, talk, and repeat. One night when my roommate probably wished I would go to sleep, I wrote my professor a long e-mail, and he responded the next morning with the single best writing advice that I ever received: “worrying isn’t work.” It’s not. Writers love to worry. We — it’s okay to admit it — are rather melodramatic. Worrying has never finished a paragraph or fixed a slow opening. You can worry away your writing life, or you can catch yourself the next time you start to worry, go for a walk, and replace those worries with work.”

Read the full article here: “Don’t Worry. Don’t Wait. Write,” The Millions, November 21, 2016

And visit Nick Ripatrazone.

 

Wednesday, December 14th, 2016